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In Calculating the Cosmos, Ian Stewart presents an exhilarating guide to the cosmos, from our solar system to the entire universe. He describes the architecture of space and time, dark matter and dark energy, how galaxies form, why stars implode, how everything began, and how it's all going to end. He considers parallel universes, the fine-tuning of the cosmos for life, what forms extraterrestrial life might take, and the likelihood of life on Earth being snuffed out by an asteroid. Beginning with the Babylonian integration of mathematics into the study of astronomy and cosmology, Stewart traces the evolution of our understanding of the cosmos: How Kepler's laws of planetary motion led Newton to formulate his theory of gravity. How, two centuries later, tiny irregularities in the motion of Mars inspired Einstein to devise his general theory of relativity. How, eighty years ago, the discovery that the universe is expanding led to the development of the Big Bang theory of its origins. How single-point origin and expansion led cosmologists to theorize new components of the universe, such as inflation, dark matter, and dark energy. But does inflation explain the structure of today's universe? Does dark matter actually exist? Could a scientific revolution that will challenge the long-held scientific orthodoxy and once again transform our understanding of the universe be on the way? In an exciting and engaging style, Calculating the Cosmos is a mathematical quest through the intricate realms of astronomy and cosmology.

As a result, millions of advertising and promotional dollars are being squandered. Understanding and leveraging archetypal meanings - that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts - are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes - which can be found in reoccurring patterns in art, literature, myth and fables - show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood Calculating the Cosmos: How Mathematics Unveils the Universe download ebook pdf and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value. Yet, until now, no system has been available to help guide the management of archetypal meaning.Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings. Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden.

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Author: Ian Stewart
Number of Pages: 360 pages
Published Date: 25 Oct 2016
Publisher: The Perseus Books Group
Publication Country: New York, United States
Language: English
ISBN: 9780465096107
Download Link: Click Here
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