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As a result, millions of advertising and promotional dollars are being squandered. Understanding and leveraging archetypal meanings - that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts - are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes - which can be found in reoccurring patterns in art, literature, myth and fables - show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood Calculating the Cosmos: How Mathematics Unveils the Universe download ebook pdf and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value. Yet, until now, no system has been available to help guide the management of archetypal meaning.Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings. Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden.

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Author: C & T Publishing
Number of Pages: 1 pages
Published Date: 01 Jun 2013
Publisher: C&T Publishing
Publication Country: United States
Language: English
ISBN: 9781607056256
Download Link: Click Here
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